7th International Public Relations Conference

Tehran, Iran

Oct. 30-31, 2011

IRIB Int’l Conference Hall

Navigating Media Relations; Variation, Challenge, Effect


The main purpose of the International PR Conference in Iran which would be held for the seventh year, is to create an opportunity for all PR experts and students in Iran to exchange their opinions on different forms of public relations including management, crisis communication, social responsibility, new media, cooperative communication, human communication, respecting clients, general problems and issues, reputation management etc.

Therefore, the Conference tries to contribute to the establishment and development of scientific and up-to-date entities in the industry through annual meetings, courses, education and research.

Why media relations?

KPR Institute holds the 7th International PR Conference on Oct. 30-31, 2011 in Iran. This two-day conference gathers PR experts together from all over the country.

One of the most memorable moments of the Conference is awarding Iran’s Best PR Institute Prize, Dr. Notghi Prize, educational prizes and National PR Prize. These prizes are awarded annually to people and PR institutes that have been effective in promoting ethics and social responsibility.

Navigating Media Relations; Variation, Challenge, Effect is the subject matter chosen by the Conference Permanent Secretariat for the 7th International PR Conference which would be able to make a sea change in every aspect of communication. There is huge responsibility on the shoulders of the State communicators. Besides removing the obstacles between the media and public relations, they should enhance people’s self-confidence so that encounter the existing challenges.

Therefore, media relations needs to change its attitude. Establishing relations and dialogues with media people and PR experts is a great opportunity and needs to shift from traditional view to newer strategies.

Conference Programs

-Presenting selected papers

-Keynote speech by senior authorities and Iranian and foreign guests

-Publishing the Conference papers collection, multimedia and special edition

-Holding the best PR festival, awarding PR prizes in two level of Tehran and provinces and expressing its gratitude to the vanguards of public relations in Iran

-Introducing the best entities in information area in Iran

-Awarding educational prize for the first time to PR deans, PR instructors and PR students

-Awarding the National PR Prize for the first time

-Holding specialized meeting in presence of PR experts

-Drafting PR Development outlook (structure of opportunities and threats – professional ethics)

-Launching Iran’s PR Information Network (www.shara.ir)

-Holding specialized PR exhibition

-Presenting successful experience of PR institutes in information and media communication

-Handing out 200 scientific article published in accredit publications and journals on CD

-Awarding KPRI certificate signed by the scientific committee (delegates of Tehran, Allame Tabatabyi, Imam Sadegh, and Azad Islamic Universities, and IRIB and Soure Faculties) to the attendees

-Speeches are translated simultaneously.

Call for papers: Navigating Media Relations; Variation, Challenge, Effect

The 7th International PR Conference is hosted by KPRI, PR and communication faculties and universities.

The scientific committee calls for paper on the following subject matters:

·Innovative methods for creating and maintaining powerful media relations

·Media relations management through innovative approaches

·Updating in media relations and grasping on new opportunities

·Identifying golden opportunities in digital media

·A major initiative in media relations: case searching

Conference format

This two-day Conference includes speeches, educational workshop and posters. It would be appreciated to identify the kind of program you would like to present in the Conference. The organizing committee has every right to identify the kind of presentations. See the latest information in Conference website.

1. Speeches. The time allocated to speech and Q&A is 20 to 40 minutes. Speeches will be categorized by the administrative committee.

2.Posters. Posters will be put up in a special place in the Conference Hall. Posters should be made by the participator. Participators will be notified of the size and format of the posters after jury’s decision.

3.Educational workshops. Workshops should be about a subject matter of the Conference and take at maximum 3 hours. The instructor should posses the necessary skills and notifies the secretariat of his program including workshop subject matter, target groups, maximum attendees and his required material.

Special programs

PR managers and experts are invited to share their experience in form of papers:

1.The best professional experience.

2.Initiative development of media relations.

3.Doctoral theses on media relations.

Paper and abstract submission

Attendees are asked to submit an abstract of about 400 words of their paper and a brief biography in Persian and English before June 15 to info@iranpr.org or kargozar80@yahoo.com. Best papers would be published in Conference papers collection. All submitted papers will be judged by a jury board and Conference scientific committee. For further information please visit our site at www.icpr.ir.

·The submitted papers should be about a subject matter of the Conference.

·Papers which have been published or submitted to a conference would not be accepted.

·The reference list should appear at the end of the paper.

·Papers should be 15 pages (maximum) and the abstract should be about 400 words.

·Abstracts and papers should be submitted before June 15 and August 21 respectively.

·Papers should be submitted to the Secretariat in Word XP format with Nazanin 14 font on CD.

Specialized panels

·Discussing PR institutes’ successful patterns and experience in different areas of information and media relations (new ideas in media communication)

·Discussing challenges and threats in information area in presence of PR institutes and media delegates

The 7th International PR Conference Program

First day- 30 Oct. 2011

9:00 – 9:40

The opening ceremony

- Holy Quran and National Anthem

- Greetings and presenting the Conference programs and objectives

- Keynote speech

9:40 – 10:20

Dr. Mohsen Esmaeeli – head of Law Faculty, Imam Sadegh University

Mutual Rights of Media and PR,

Q & A

10:20 – 11:00

Coffee break




Speech title

11:00 – 11:40

Nino Zhizhilashvili, journalism instructor, Caucasus School of Media

Influence of Government PR on Media , Case study of Georgia,

Q & A

11:40 – 12:20

Dr. Mohammad Erabi, head of Sama Management Research Center, professor of Allame Tabatabay

Media Communication Strategy,

Q & A

12:20 – 14:00

Saying prayer, luncheon




Speech title

14:00 – 14:30

Seyed Shahab Seyed Mohseni, instructor and author of Media Techniques Application in PR

PR and Media Techniques Effectiveness, Q & A

14:30 – 15:10

Dr. Tony Jaques, lecturer, RMIT university Melbourne

Managing Director Issue Outcomes P/L

Using the media in crisis prevention, Q&A

15:10 – 15:50

Ali Akbar Ghzizadeh, Communication instructor and journalist

PR Report, Q & A

15:50 – 16:20

Coffee break


16:20 – 16:45

Elham Shamoradi, senior research expert in communication science and PR expert

Case study: Planning and Management of Preventing Media Crisis

Samireh Dam Impoundment, Q & A

16:45 – 18:00

Specialist panel: Pathology of Media and PR Interaction

Panel Secretary: Kazem Motevali, PR professor


- Dr. Mohsen Banihashem, IRIB Faculty, communication manger

- Hasan Rabiee, PR and International General Director, Charity Organization

- Dr. Esmaeel Ghadimi, communication professor

- Hadi Kamraee, communication doctoral student

- Bijan Moghadam, Jam-e-Jam Newspaper Editor in chief

Second day-31 Oct. 2011



Speech title

9:00 – 9:40

Dr. Ali Akbar Jalali, Elm-o-Sanat University Faculty member

New Technologies and Media Relations , Q & A

9:40 – 9:50

Information Clip: PR on Silver Screen

Presenting five effective movie in PR and media relations

9:50 – 10:30

Dr. Ilchul Kim, Dongeui University,

Republic Korea

Media Relations Management through Innovative Approaches,

What they confronted with PR in Korea today

Q & A

10:30 – 11:00

Coffee break


11:00 – 11:30

Ahmad Pakzad, PR instructor

Information Campaign, Q & A

11:30 – 12:30

Media Relations Management through innovative approaches

Panel secretary: Dr. Hasan Bashir, Faculty member of Imam Sadegh University


- Dr. Alireza Dehghan, head of Communication Department, Tehran University

- Dr. Taher Roshandel Arbatani, faculty member of Tehran University

- Dr. Vahid Aghili, head of Human Science Faculty , Azad Islamic University

- Dr. Mohammad M. Forghani, faculty member of Allameh Tabatabayi

- Dr. Ali Asghar Kia, head of Communication Science Department, Allameh Tabatabyi University

- Dr. Omid Ali Masoudi, head of Publicity Department, Soure University

- Dr. Davoud Nemati, IRIB Faculty member

12:30 – 14:00

Saying prayers and luncheon






14:00 – 16:00

Closing ceremony

- Holy Quran and National Anthem

- Keynote speech

- Summary and conclusion, Dr. Hasan Bashir

- Conference mission statement

- Awarding prize


Contact information

Tell: 0098 21 88617576-7

Cell: 0098 939 2938419, 0098 932 9449048

SMS: 30007153

Website: www.icpr.ir, www.iranpr.org

Email: info@iranpr.org, kargozar80@yahoo.com