15th ICPR Held in Tehran
The 15th Int'l Conference on Public Relations (ICPR) was held in Tehran at the
conference center of the Industrial Management Organization of Iran on Monday,
October 22, 2018.
The conference was held on the subject of “Scenario-based Planning in Public
Relations” and was summed up with honoring Professor Hassan Bashir with the Dr.
Notghi (founder of PR in Iran) Award. A large number of senior PR experts, wits,
executives and practitioners attended the annual event.
In the awarding ceremony of the 7th International Award of the Father of Iranian
Public Relations, which was held in the presence of some of the scientific and
cultural figures of the field including Dr. Mohammad Soltanifar, Press Deputy of
the Ministry of Culture and Islamic Guidance, Dr. Baqer Sarukhani, Dr. Ali Akbar
Jalali and Dr. Saeid Reza Ameli addressed the audience on the scientific
endeavors of the abovementioned.
Furthermore, three scientific books entitled as "New Practical Approaches to
Creativity in Public Relations" (a collection of the articles submitted to the
14th ICPR), "Scenario-creation in Public Relations" and
"Communications and Public Relations" were unveiled during the conference.
In the opening ceremony, Dr. Mehdi Bagherian, Secretary-General of the
Conference, welcomed the guests and presented a report about organization and
planning of the conference.
The head of the Association of Public Relations Experts stated that the
conference was eye-catching thanks to the presence of prominent professors from
top universities from across the country, executives, experts and public
relations students.
"The conference gives its participants the opportunity to engage in an
inspirational and interactive event to learn about new, emerging and applied
topics in the field, while enhancing their skills," he said.
Mr. Bagherian added: "This year's conference was devoted to scenario-creation,
and the secretariat of the conference has helped to understanding of this issue
by publishing three books on this subject, while enriching public relations
literature. Moreover, considering scenario-creation as a solution, along with
other planning strategies, has a special status; public relations practitioners
need to be actively involved in this field.”
The secretary general of the conference, referring to the activities of the
secretariat in the field of publishing, said in the past 15 years, the
secretariat of the conference, in collaboration with Kargozar Public Relations
Publications, had published more than 25 public relations titles; moreover, it
has published select conference papers in the past 15 years. This year's
collection of articles has also been published.
Conferencing Speakers
Dr. Mohammad Soltanifar, Press Deputy of the Ministry of Culture, Dr. Baqer
Sarukhani, father of Communications Sociology, Dr. Ali Akbar Jalali, father of
technology of science in Iran, Dr. Saeed Reza Ameli, Professor of Communications
and US Studies at the University of Tehran, Dr. Ali Akbar Farhangi, Full
Professor at the University of Tehran, Dr. Mehdi Naderi Manesh, researcher at
UCLA, Washington, Dr. Kiumars Ashtaryan, Associate Professor of Public Policy
Making at the University of Tehran, Dr. Saeed Khazaei, Full Professor at the
University of Tehran, and Dr. Behnood Allah Verdi Nick, delivered lectures at
the conference.
Father of Iranian Public Relations Award
The International Award of Dr. Hamid Notghi, the founder of Iran's public
relations, at the 15th ICPR was bestowed on Professor Hassan Bashir, Professor
of International Communications.
He won the award for having authored, translated and edited over 60 book titles
and encyclopedias, having penned over 150 papers which were published in Iranian
and foreign journals, and having conducted dozens of research workshops and
projects over the years.
Dr. Bashir has also been the secretary of the Scientific Committee of the
International Public Relations Conference of Iran for more than 10 years and has
offered many blessings to the public relations community over the past 25 years
for his scientific endeavors.
Dr. Hamid Notghi (1920-1999), the founder of Iran's new public relations,
forever changed our thinking about public relations. Through the Faculty of
Social Communication Sciences, which he played a key role in its shaping, he
trained young, hard-working, and human-loving PR practitioners with the
foundations of human and social communications.
Kargozar Public Relations Institute established the Dr. Nothghi Award
back in 2004 and has since organized the award in two levels: national and
international. So far the award has been granted to five prominent international
scholars: late Professor Kazem Motamednejad, the father of modern communications
in Iran (November 15, 2004), Professor James Grunig, Professor of Public
Relations at the Department of Communications at the University of Maryland
College Park, USA, and the founder of the theory of "excellence" (November 17,
2005), Prof. Ali Akbar Jalali, Father of Information Technology Science
(November 13, 2009), Professor Ali Akbar Farhangi, Father of Media Management in
Iran (Dec. 9, 2012), Professor Saeed Reza Ameli, Senior Professor at the
University of Tehran (January 13, 2015) and Dr. doctor Younes Shokrkhah, founder
of online journalism (2004).
Introduction to the Top Conference Papers
The jury of the 15th ICPR selected top articles of the conference.
10 active, creative and responsible public relations practitioners honored
During the opening ceremony of the 15th Int'l Conference on Public Relations
(ICPR), ten active, creative and responsible public relations practitioners were
honored with the award of the Golden Statue of Public Relations.
Publication of a Special Pamphlet of the Conference
Parallel with the 15th Int'l Conference on Public Relations (ICPR), a special
pamphlet regarding the conference was published with Senario-creation as its
theme.