Secretary general of the event Mehdi Baqerian told IRNA Sunday that the conference will help develop an understanding about the processes pertaining to public relations and future studies, social responsibility, confidence building, transparency and crisis management.

He said the event will bring together experts on public relations to learn new communicative strategies and work out new strategies for advancing professional and organizational activities.

The event will discuss challenges, successes and countering certain problems facing public relations industry, Baqerian added.

The conference is held annually by a number of reputable universities and state and private companies.